Wiredzone
Wiredzone is an international B2B reseller and system integrator specializing in high-end IT infrastructure, enterprise servers (such as Supermicro and Intel Xeon systems), high-performance computing (HPC), and custom hardware builds.
Year
2020 - 2022
Role
Product DEsigner
Scope
Strategy
E-commerce
Website
Product Thinking
End-to-End Product Design
Design System
Email System
Server Configurator
Nice attention to details. Kaif is very talented and creative, everything is top quality, we love his designs and highly recommend him.
Bruno Felix
CEO / FOUNDER
Scaling B2B Infrastructure Sales Through Systemized UX
The Problem
Wiredzone’s legacy storefront suffered from dense layouts, low conversion rates, and fragmented brand touchpoints. Configuring complex rack servers caused severe buyer friction, resulting in frequent misconfigurations (~24% of orders required support intervention) and lost sales.
The Solution
Brand & Design System: Built a high-contrast visual identity and tokenized system (spec matrices, dark-mode components, status badges) unifying web, app, and transactional email touchpoints.
Website & Server Configurator UX: Restructured information architecture around buyer intent. Engineered a multi-step guided configurator with a real-time compatibility engine validating CPU sockets, RAM limits, and power wattage to eliminate order errors.
The Impact
Configurator Completion: Increased from 18.2% to 56.2% (+38% uplift).
Support Overhead: Reduced configuration error tickets by 52% (dropping from ~24% to <8% of orders).
Business Growth: Boosted Average Order Value (+24%), overall site conversion (+107%, from 1.4% to 2.9%), and transactional email click-through rates (+15.6%, from 3.1% to 18.7%).
Website / Ecommerce
