Scaling B2B Infrastructure Sales
by Dynamic Server Configuration &
Design System Architecture

Client
FAIRMUSIC AG
Timeline
2023-2026
Role
Senior product designer
Industry
MUSIC
Scope
Strategy, UX/UI, 0 → 1 Product design, Design System, Website

Problem

Wiredzone’s legacy storefront had dense layouts, low conversion, and fragmented brand touchpoints. Complex rack server configuration created major buyer friction, with ~24% of orders requiring support intervention and resulting in lost sales.

Challenge

Brand & Design System visual identity and tokenized system unifying web, app, and transactional email.

E-commerce Website & Server Configurator UX restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors.

Website

Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors

11%
Site Conversion
24%
Average Order Value
11%
Site Conversion
24%
Average Order Value

Server Configurator

Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors

11%
Site Conversion
24%
Average Order Value
11%
Site Conversion
24%
Average Order Value

Scaling B2B Infrastructure Sales
Through Systemized UX