Client
FAIRMUSIC AG
Role
Senior product designer
Industry
MUSIC
Timeline
2023-2026

Scope
UX Strategy
0 → 1 Product Design
Design System
Website
Branding
Transforming a music-tech vision into an enterprise-grade, multi-platform product. That prove market viability and scale user acquisition.
Goals &
Challenges
ROKK is a music streaming platform and ecosystem created by musicians for fans and artists, built around fair artist remuneration. Traditional streaming platforms rely on pro-rata models and algorithmic promotion that dilute payout rates for niche genres and independent creators. ROKK addresses this by combining a streaming environment with Direct Artist Support (up to 10% direct payout allocation) and transparent royalty structures.
Impact
First 4 Weeks of Launch.
13.4K+
User Registrations
20x
Artist Acquisition Growth
+364%
Social Media Reach
2.6K
Paid Subscriber Conversion
User -
Onboarding
Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors
Artists -
Onboarding
Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors
ROKK Charts
Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors
Artist
Dashboards
Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors


Admin
Dashboards
Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors


Brand &
Design System
Restructured information architecture. Engineered a multi-step guided configurator with a real-time compatibility engine validating to eliminate order errors


