ROKK

ROKK is a dedicated music streaming platform and ecosystem designed specifically for Rock & Metal fans, built on a mission of fair artist remuneration. Created by musicians for the music community

Year

2019 - 2021

Role

Brand & UX/ UI DEsigner

Scope

Strategy

E-commerce

Website

End-to-End Product Design

Design System

Email System

Server Configurator

We love this fantastic designer. He is very structured, reliable, he has a great talent. Absolutely recommended.

Peter Moog

CEO / Founder

A new way to stream music, deeper for fans and fairer for artists.

The Problem

Wiredzone’s legacy storefront suffered from dense layouts, low conversion rates, and fragmented brand touchpoints. Configuring complex rack servers caused severe buyer friction, resulting in frequent misconfigurations (~24% of orders required support intervention) and lost sales.

The Solution

Brand & Design System: Built a high-contrast visual identity and tokenized system (spec matrices, dark-mode components, status badges) unifying web, app, and transactional email touchpoints.

Website & Server Configurator UX: Restructured information architecture around buyer intent. Engineered a multi-step guided configurator with a real-time compatibility engine validating CPU sockets, RAM limits, and power wattage to eliminate order errors.

The Impact

Configurator Completion: Increased from 18.2% to 56.2% (+38% uplift).

Support Overhead: Reduced configuration error tickets by 52% (dropping from ~24% to <8% of orders).

Business Growth: Boosted Average Order Value (+24%), overall site conversion (+107%, from 1.4% to 2.9%), and transactional email click-through rates (+15.6%, from 3.1% to 18.7%).